Motosikal dan Enjin Nasional Sdn Bhd (Modenas) is making the appropriate moves to become a main player in the country's motorcycle industry in the next five years.
Its Chief Executive Officer, Abdul Halim Ismail, said one move has been the formation of a new team encompassing the areas of engineering, design, management and marketing.
"Modenas does not want to be the follower always and the time has come for it to head the industry after 16 years of experience in producing the kapcai motorcycles.
"Our first plan is to come out with a new model that is different from the existing models in the market in the first quarter of next year," he told a press conference after the launch of the new Modenas MR1 model at its plant here today.
Abdul Halim said the new 100cc model, priced at RM2,948 (not including insurance) is expected to contribute significantly to the company's revenue.
This model has the capacity to raise Modenas market share by 10 per cent or to about 60,000 units including the export market based on the projected sales of 500,000 motorcylces in the Malaysian market this year, he said.
He said Modenas was always attuned to market demand and it was with this in mind that the company was planning on producing a new mid-range 250cc power motorcycle to cater to the younger generation within the next five years.
The new models being produced by the company, including the latest and competitively priced MR1, are expected to open up the opportunities for Modenas to penetrate its export markets mainly in Asean and Europe.
Abdul Halim said in terms of quality, Modenas had never compromised and its models are quality tested before being marketed.
He said 80 per cent of their components are locally sourced.
On the MR1, Abdul Halim said the model was capable of travelling 200km with a full tank of 4.3 litres fuel.
Modenas expects to sell 4,000 units of the model a month.
originally posted: Bernama Auto
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