Lotus chose to launch the machine in an online broadcast from its factory. The E20 name is to commemorate the 20th F1 chassis designed at Enstone which is the base for its HQ,
“Our naming of the chassis to recognise Enstone’s importance to the team’s evolution highlights our recognition of the contribution of the facility and the personnel who work tirelessly every year to produce the very best car possible. We certainly hope that this is the case with the E20 and we are looking forward to revealing the car to the world and seeing it out on track for the first time,” said team boss Eric Boullier.
Thanks to the end of branding dispute with Tony Fernandes, the owner of the team rival, which will be called Caterham F1, E20 will be driven under the name Lotus F1 Team and not Lotus-Renault GP.
The E20 keeps the traditional black and gold colours used by the original Lotus F1 team in the 1970s and 80s, and features prominent new sponsorship from Unilever brands Rexona and Clear.
Lotus has brought 2007 world champion Kimi Raikkonen back into F1 to drive one of the cars, with '11 GP2 champion Romain Grosjean as his team-mate and ex-Virgin race driver Jerome D'Ambrosio acting as reserve.
The target for the duo is fourth in the Constructors’ championship this year, set by team owner Gerard Lopez of Genii Capital. Last year, the Lotus sponsored Renault team started strongly with two podiums in the first two races, but eventually finished a distant fifth, just six points ahead of Force India.
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