Proton Holdings Bhd group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir revealed that Proton would participate in the 2010 International Geneva Motor Show for the first time at Proton's 2010 Family Day celebration held in conjunction with its 25th year anniversary here on Saturday.
The annual show, held in March in the Swiss city of Geneva, is one of the most important on the automotive firms' calendar as all the major carmakers will be there.
"We have come of age and the participation shows that the Proton brand is growing," he said.
He said Proton would use the seven-seater Exora multi-purpose vehicle to penetrate the Middle East market in the second quater of this year.
"Currently, the Exora, which was launched in April 2009, is in Brunei, Singapore, Thailand and Indonesia. And 2,300 units have been sold in Asean alone," he said.
Syed Zainal said Proton has received 38,000 bookings for the Exora and 24,000 units were on the road.
The Exora is priced from RM72,000 to RM76,000.
He said the Exora has beaten its competitors and this was a good barometer.
Earlier, Proton adviser, Tun Dr Mahathir Mohamad, said the company has taken the lead in the local market again in its sales volume.
"Be more innovative, think out of the box. It's not only about changing the shape of the car but also changing performances," he said after launching the Family Day.
Meanwhile, just for your information, later last year, Proton’s chief of Design and Styling Department, Azlan Othman mentioned on his twitter account that Proton will showcase a new look to its future car in the name of Proton Design. He also stated that worldwide announcement will be made soon. There is a strong thought that what he mentioned on his twitter account could be related to Proton’s effort of joining the International Motorshow of Geneva. In other word, Proton could use its Geneva debut as a platform to showcase its new design direction to the world.
source: bernama
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