Exora Make it's Debut in Indonesia

PROTON, yesterday launched its latest model, the EXORA, at the biggest automotive event in Indonesia, the 17th Indonesia International Motorshow.

The EXORA was officially launched by the Ambassador of Malaysia to Indonesia, His Excellency Dato’ Zainal Abidin Zain in a ceremony witnessed by the PROTON Holdings Berhad Chairman Dato’ Mohd. Nadzmi bin Mohd. Salleh and Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir, Officials from the Indonesian Government and the Malaysian Embassy in Jakarta, PROTON officials from Indonesia and Malaysia, its business partners, members of the media and customers.

Indonesia is the second export market the EXORA is entering after Singapore, since its maiden launch in Malaysia, in April this year. It is also the seventh Proton model in the country, after Saga which was brought-in in March this year. PROTON has been in Indonesia since March 2007 with the introduction of the Savvy and Gen.2 and followed by the launch of the Waja and Neo, later the same year.

At the launching event of this vehicle in Indonesia, Dato’ Mohd Nadzmi said “The EXORA is a special model for us because it is our first home-grown MPV and it marks our foray into a new segment. As a relatively young car manufacturer, this is a major achievement for us, and it signifies our commitment in developing our products to satisfy current market needs and wants, both domestically and internationally.”

PT PROTON Edar Indonesia, PROTON’s local subsidiary in Indonesia, has started gaining recognition in Indonesia. The company began with only three dealerships in 2007 and now, after only about two years, it has expanded to 17 sales outlets and 20 service outlets all over Indonesia. By 2010 PROTON aims to have 33 sales outlets and 38 service outlets.

Dato’ Haji Syed Zainal Abidin said, “Indonesia is one of our important export markets and we are working very hard to establish our presence here. In this short period of two years, the acceptance level has been positive and with the encouraging sales of 1,059 units in 2008, we know we have to now make more aggressive moves to grow bigger and become more visible here. We are indeed very grateful for the support we have been receiving from the Indonesian customers,” he added.

“With such positive response, we would now like to offer the EXORA, the model that meets our aspiration to produce the right car at the right time and at the right price. It has been well-received in Malaysia with about 16,000 bookings so far and in fact, in Indonesia itself we have already received 600 bookings from customers who have already heard about the car. The level of trust given by these customers towards the EXORA is most heartening,” added Dato’ Syed Zainal. source: proton-edar.co.id

Posted in: Exports, Proton